About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Swvl offerings and with all company segments - from startups to the largest enterprises.

In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels

Our team helps Swvl increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies


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Responsibilities

Lead the growth and user acquisition strategy for the Answer Engine Optimization channel

Optimize Swvl.com so artificial intelligence agents can efficiently access and take action on behalf of users

Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels

Deliver regular reports and updates on channel performance to track progress and identify new opportunities

Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap



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Minimum requirements

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.

5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization

Proven technical experience making websites SEO and AEO-friendly

Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions

Experience applying user intent analysis to prioritize actions that deliver measurable outcomes

Proven ability to take initiative, independently problem-solve, and drive tasks to completion

Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams


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Preferred qualifications

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)

Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies

Experience working within the fintech, payments, billing, accounting, or startup industries

Experience writing SQL queries to extract and gather data independently

Bachelor's degree or 4 years of additional relevant professional experience